5 Questions to Ask Your Dental SEO Specialist in Hawthorne, NY
If you are a dentist, you probably enjoy fixing people’s teeth. You probably like having your own dental practice, and you probably like when you get customers. One thing you might not like about having your own business is trying to market your business. Internet marketing can be especially tricky.
If you’re considering hiring a dentist SEO expert to help with your online marketing efforts, or if you already have one, you are likely wondering what they do and whether hiring them is worth the expense.
Questions to Ask Your Dental SEO Expert
You probably have a lot of questions for your dentist SEO specialist. Below, we’ve given you a list of additional questions you should ask your SEO expert. We’ve also explained why each of these questions is important.
1. What Is SEO, and How Does It Work?
SEO stands for “search engine optimization.” This is simply optimizing a website so that it will appear in a search engine’s top results pages. This often includes using certain keywords on a website or landing pages, as well as various other tactics that help Google or other search engines to identify your site and present it to a searcher.
Optimization strategies can get complicated quickly, so it’s a good idea to have an expert help you with your SEO goals. Most businesses have the goal of reaching the top of Google’s page-one search results, but this goal is easier said than done.
2. What Do You Do for My Dental Practice?
SEO companies specialize in increasing the web presence of your business. When you start out online, a searcher might not be able to find your dental office. Even if they type in “dental practice near me,” your practice might not show up in the results, even if you are right next door to where the searcher lives.
This may be because search engines haven’t identified your website yet. They don’t know the purpose of your website until they have analyzed it. Teams like Google have ways of identifying web content and analyzing its purpose. They only show website content if they think it will be helpful for the person searching for something.
For instance, if your website is identified as a dental service provider, you will only appear in a search for a dental practice. You might not appear in a search for information about dentistry.
For instance, if a searcher types, “How much money does an orthodontist make?” Google might identify that this searcher is looking for information. Perhaps this is a person who is going into dentistry and is wondering whether they should receive extra training in orthodontics.
3. How Do You Optimize Keywords?
Optimizing keywords is something that not everyone knows how to do. There are many ways of optimizing landing pages and websites to increase the likelihood of your dental practice showing up in search results.
For example, suppose you simply write up a homepage without keyword optimization. You might talk about your practice and why you started working as a dentist, but you might not mention enough words that help Google understand that you are a dental service provider. If Google doesn’t know what your website’s purpose is, you won’t be found online.
A few examples of keywords that might be optimized for your website and landing pages:
Dental service provider
[Location]
Free cleaning or discount exams
[Location] family dentist
Orthodontist in [location]
These are just a few examples. Your site should be examined individually to determine what the best keywords are in your area. What are people searching for in your neighborhood? Your pages and website should be optimized accordingly.
4. How Does Website Design Help My Business?
You probably know that website design is important for your brand and your business, but you may not know what website design includes. Yes, you want your website to be attractive, but there are so many more important factors to consider. You need to look at website design in a comprehensive way, so you can get the best of every angle.
For instance, a pretty site with a lot of images and graphics might be pleasing for the eye, but it also might slow down the site and negatively affect page load time. There’s a balance that must be considered, and these factors will affect your site’s performance. Your website should also be designed with SEO considerations in mind.
It won’t be helpful to have the best website on the internet if no one can find your site. You will need link building, social media, good quality content, beautiful design, branding, and keyword optimization. All of these factors must work together to ensure you are winning online.
5. How Important Is My Website’s Content?
Some people think they just need to have some basic information on their website, and they can call it a day. After all, you’re a dental practice, not an information website about dentistry. You should only need a few pictures of your practice and some contact information, right? Not necessarily.
Your website should be constantly changing to reflect your practice. You should provide important information your customers need to make a decision. Content should be accurate and 100 percent unique. Remember, your potential dental customer sees your website before they see you, so everything on your site is important, including content.
There are many ways of keeping content fresh, such as linking to social media, sharing stories, updating pricing or discounts you’re offering, and so on. Also, website content is what gets optimized so that search engines can find you.
Can You Guarantee Results?
Of course you hope for excellent results when you’re paying a dentist SEO company to get your brand out there and help your website make it to the top. No one can guarantee that you’ll be on page one of Google within the first month, but you can bet that a dental SEO expert can greatly improve your website’s chances of being noticed online.
Their efforts should increase your organic rankings over time, and you can use other paid advertising to bring in customers until your organic rankings have solidified.
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